Virtue Curl Defining Whip
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan.
Shea Butter: Nourishes and hydrates curls for optimal curl formation.
Baobab Oil: Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
Linseed Extract: Helps nourish and fortify hair.
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Virtue is built by a team of believers, optimists, and do-gooders. They put boundless stock in innovation. They sweat every detail. And above all, they strive to make a real, impactful difference, which means they only make products that deliver on what they promise.
Their commitment to their values drives every part of their business, from ensuring that all their products are cruelty-free to their level of care for their customers. Most importantly, they believe that social responsibility should live at the core of a company, so they support like-minded nonprofits and take a stand when it matters most.