Virtue Curl Shampoo
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.
Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand if free of sulfates, parabens, Phthalates, synthetic colors and dyes. Gluten free. Cruelty Free. Vegan.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.
Virtue is built by a team of believers, optimists, and do-gooders. They put boundless stock in innovation. They sweat every detail. And above all, they strive to make a real, impactful difference, which means they only make products that deliver on what they promise.
Their commitment to their values drives every part of their business, from ensuring that all their products are cruelty-free to their level of care for their customers. Most importantly, they believe that social responsibility should live at the core of a company, so they support like-minded nonprofits and take a stand when it matters most.