15 years of beauty.
Named a Best Salon Franchise by Franchise Wire.
Join the $648 Billion Beauty Industry and build your own beauty franchise.
ABOUT US
We are Blushington.
We are beauty.
For 15 years, Blushington has been a beloved name in beauty. Founded by sisters Nicki and Stephi, we now welcome guests at lounges in New York City, Boca Raton, and Houston. Blushington is a one-stop beauty franchise offering blowouts, makeup, skincare, and wig services under one roof, serving the 304M+ Americans who visit salons every year. Our concept meets the needs of all ages, hair textures, and skin tones, delivering a tailor-made, luxury-meets-express experience for today's fast-paced world. Come explore our world of beauty, and the possibility of owning your own Blushington.
Meet our franchise owners
Dr. Karen Diaz
Blushington's first franchisee, Dr. Karen Diaz, now owns and operates Blushington Boca Raton, turning her longtime love for the brand into a thriving business. A passionate Blushington customer, Karen knew she wanted to be part of Blushington’s next chapter the moment she heard franchising was on the horizon.
"I've been going to Blushington for years and the incredible attention to detail and convenience they offer guests is unparalleled," said Dr. Diaz Meaike. "The brand's business model is unlike anything else in the industry and their unique position of offering affordable, luxury services under one roof appeals heavily to the growing market of consumers. Their stellar leadership and support team paired with the thriving beauty industry, made it an easy choice for me to take this next step in my career as a franchisee with the brand."
Her pioneering spirit and collaborative approach are helping shape the future of Blushington — one beautiful step at a time.
Courtney Freels
A Texas native with a background in finance and a decade in oil and gas trading, Courtney Freels is Blushington's second franchisee and the owner of Blushington River Oaks, the brand's first franchise lounge in Texas. After stepping back from her career during the pandemic to focus on family, philanthropy, and competitive tennis, Courtney was inspired to chart a new path in entrepreneurship.
“After a long pursuit to bring Blushington to the Houston market, I am thrilled to be at the forefront of its national franchise expansion,” Freels said. “Houston will proudly host the first Blushington franchise locations in Texas. My hope is that Houston women will embrace these tailored services and find them as indispensable as I have. Whether it’s a wedding, school formal, luncheon, gala, birthday party, big game day, the legendary Houston Rodeo, or simply treating yourself, we’re here to bring a touch of accessible luxury to every moment – no matter the occasion or the budget.”
With a passion for innovation and growth, Courtney is helping write the next chapter of beauty in Texas.
Follow @blushington_htx to stay up to date.
THE BLUSHINGTON OPPORTUNITY
Dream. Build. Thrive.
Women spend over 1/6 of their lives and more than $250,000 on beauty — yet too often they’re underserved by a fragmented, impersonal, or exclusive industry.
The Problem:
Fragmented Experiences: Clients bounce between blowout bars, makeup counters, and estheticians — wasting time and sacrificing consistency.
High Costs, Inconsistent Quality: Options are either too expensive or underwhelming.
Lack of Representation: Most beauty brands overlook diverse skin tones, hair textures, and ages.
Enter The Blushington Way.
As a Blushington owner, you're not just opening a business — you're creating a space where every woman feels seen, celebrated, and beautifully served. You’ll lead with confidence knowing you’re backed by a turnkey model, a proven brand, and a community that shares your passion for excellence and impact.
What Ownership Looks Like:
Build a career around beauty, empowerment, and community.
Lead a team of Artists and Managers with heart and purpose. Deliver consistent, curated services across blowouts, makeup, skincare, and more. Grow with ongoing support, strategic marketing, and powerful tools for success.
If you're ready to bring The Blushington Way to your city — and own a business that reflects your passion and potential — you’re in the right place.
The Press Raves About Us: As Seen In
Houston Business Journal
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