INFORMATION COLLECTION AND USE
What We Collect
The following are examples of the types of personal information that we collect and how we use that information:
|Activity||Examples of Personal Information Collected||Primary Purpose for Collection and Use|
|Account Registration||When you create an account, we collect your name and e-mail address. We may also collect your birthday and zip code if you choose to provide it. You can choose to save certain information in your account to use for future purchases, such as your shipping addresses and payment information (“Card On File”). When you add a Card On File to your account, we collect your payment information details, billing address, phone number, and zip code.||We use this information to maintain your account, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history.|
|Browsing Activity and Website Usage||When you visit our websites or use our Blushington App, we collect certain information about how you use and navigate our websites and Blushington Mobile Apps, such as which links you click on, which pages or content you view, and other similar information or statistics. We also collect technical information about your device, operating systems, and web browser type.||We use this information to understand how you use our websites and Blushington Mobile Apps, to determine which of our products or services are the most popular, and to improve our websites and Blushington Mobile Apps. We also use this information to personalize your experience, to save you time when you visit our websites and Blushington Mobile Apps, and to customize the marketing and advertising that we show you.|
Communications With Us
When you communicate with us, including contacting us for support, to provide feedback or comments, to participate in a survey, or to make a request or other inquiry, we will collect your name and contact information (such as e-mail address or phone number), as well as any other information that you choose to provide to us. In some cases, we record customer service calls for quality assurance.
We use this information to respond to and/or follow-up on your issues or feedback, and to provide information in response to you requests and inquiries.
|Job Applications||If you apply for a job posting, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security number. Providing this information is required for employment.||We use this information to make decisions about recruitment and in anticipation of a contract of employment.|
|Posting in Public Forums||If you choose to submit or post information in a public space on our websites, or on our social media pages, such as creating a public profile, using our Ratings & Reviews feature to share product reviews, submitting content as part of Blushington online, or leaving a testimonial about a Blushington influencer, we collect the information you share.||We use this information to understand your opinions and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.|
When you sign up to receive promotional communications from us, such as e-mail communications, mobile messages (including text and/or push notifications), and postal mailings, we collect your contact information. We may also collect certain information about how you interact with the e-mails and promotional messages we send you.
We use this information to communicate with you and send promotional materials such as trend alerts, promotions, new product launches, and event invitations. We also use this information to understand how you interact with our communications with you.
|Purchasing (Online and In Stores)||When you place an order for a product or service on our website, Blushington Mobile App, or by phone, we collect your name, shipping address, payment information, and billing address. When you make a purchase in one of our stores, we collect your payment information, and in some cases your phone number and e-mail address.||We use this information to fulfill your orders for products or services, and to process your payments for such products or services. We also use this information to provide you receipts and order updates.|
|Blushington Mobile Apps||When you download or access one of our Blushington Mobile Apps, we may collect certain information about your device and in some cases location information (if your device settings allow us to collect location information). In addition, some of our stores utilize technology that transmits a Bluetooth signal to and/or works with your mobile device running Blushington Mobile Apps (the “Beacon”). If you have enabled the Beacon on your mobile device, we collect information about your device and your location when you visit some of our stores.||We use this information to understand how you use our Blushington Mobile Apps. We may also use this information to create a more personalized experience for you when you visit our stores.|
Sweepstakes, Contests, and Promotions
When you participate in a sweepstakes, contest, or other similar campaign or promotion, we collect your name, contact information, and in some cases limited demographic information and content generated by participants. Some campaigns and promotions have a social networking component where you can choose to submit additional information such as social media profiles and handles, photographs, and other content.
We use this information to administer our sweepstakes, contests, and other similar promotions. In some contexts, we are also required by law to collect information about those that enter into our sweepstakes.
In addition to the personal information we collect from you directly, we may also obtain information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. For example, if you have given Blushington permission to store your credit card information and your credit card issuer provides an account updater service, we may receive updated credit card information (including credit card number and expiration date) from the credit card issuer.
Blushington may combine information collected from you with demographic and other information that is publicly available or that we obtain from third parties. Blushington may use this combined information for the purposes described above.
HOW WE USE YOUR PERSONAL INFORMATION
We use personal information in the following ways:
- To identify you when you visit our websites or stores.
- To fulfill your requests, such as to provide you with products and services or to process returns.
- To communicate with you about our products, services, sales, offers, and promotions.
- To conduct research and analytics, including improving our services and product offerings.
- To send marketing and advertising communications.
- To detect security incidents, and to investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies, procedures, and terms and conditions.
- To comply with legal obligations, to establish or exercise our rights, and to defend against a legal claim.
- To support core business functions, including to maintain records related to business process management, loss and fraud prevention, and to collect amounts owing to us.
Although the sections above describe our primary purpose in collecting your personal information, in many situations we have more than one purpose. For example, if you complete an online purchase, we collect your information to perform our contract with you, but we also collect your information so that we can quickly and easily respond to any questions about your order after your transaction is complete.
HOW WE SHARE YOUR PERSONAL INFORMATION
we disclose personal information in the following circumstances:
- Corporate affiliates. We may share personal information with our corporate affiliates, including ***.
- We share certain personal information with third parties that perform services to support our core business functions and internal operations (e.g., fulfilling orders, delivering packages, complying with your request for the shipment of products to or the provision of services by a third party intermediary, sending postal mail and e-mails, analyzing customer data, providing marketing assistance, administering our Ratings & Reviews, supporting beacons, processing credit card and debit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service).
- Legal Process. We may disclose personal information in response to subpoenas, warrants, court orders, government inquiries or investigations, or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.
Your personal and contact information is stored on servers located in the United States. Though we and our service providers use multiple technologies and tools to protect your personal and contact information against unauthorized disclosure and use, no method of securing data is foolproof or completely effective, and third parties may unlawfully access or intercept data transmissions, communications or stored data, and may unlawfully use the data. Thus, although we take reasonable measures to protect the private data that we hold, we cannot guarantee that your personal and contact information will remain private or secure.
THIRD PARTY WEBSITES
California residents can choose to opt out of the “sale” of their personal information to third parties. California residents may click here to set their privacy preferences.
As of January 1, 2020, under California law, you have the right to request all the data a company has collected on you over the previous 12 months. Blushington complies with this law. If you wish to request your information, please submit a request to the address below under “Contact Us”.
Changes To This Policy
Transmission of Information to Other Countries
Blushington is located in the United States and our service providers may be located in the United States or other countries. As a result, your personal information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us you agree to the transfer, storage and processing of your personal information in a country other than your country of residence including, but not necessarily limited to, the United States.
Blushington does not collect any personal information from anyone who we know to be under the age of thirteen (13). If you are under the age of thirteen (13), you may use this web site only with the involvement of a parent or guardian and should not submit any personal information to us.