Fifteen years in, here is what we know now that we didn't know in 2011.
Beauty was never about perfect
When we opened on the Sunset Strip, the goal was professional makeup that felt accessible and quick. What we learned fast is that no one walks out of a great appointment thinking about flawless. They walk out feeling like the most finished version of themselves. That's a higher bar, and a more honest one.
Every day deserves the effort
We used to think of beauty appointments as something for the big moments. Our clients taught us otherwise. The wedding and the gala matter, of course. But so does the board meeting, the first day back, the dinner with old friends and the Tuesday that simply needs a lift. Every day is a celebration.
Time is the real luxury
Our clients are busy, often juggling work, family and everything in between. Booking a blowout in one place, makeup in another and skincare somewhere else asks too much. That's why we brought blowouts, makeup and skincare together, under one roof, in one appointment.
Great partners make better beauty
Our first dry styling service came through our partnership with OUAI. Our skincare began with dermatologist Dr. Neal Schultz and the BeautyRx Peel. The right partners have made every service stronger.
The people are the brand
Our Pro Artists bring the skill. Our franchise partners bring Blushington to new communities. Our clients, across generations, bring the reason we do any of it.
Fifteen years in, the lesson is simple. Confidence looks great on you, and helping you feel it is the best job we know.