When someone who has spent over four decades in the beauty industry singles out your business model as the blueprint for where the industry is headed, it's worth paying attention.
That's exactly what happened with Blushington. Jeffrey Ten, CEO and Managing Director of Global Brand Development, recently shared his take on what makes Blushington different — and why it matters for the future of beauty franchising.
What Jeffrey Ten Said
"I've spent 40-plus years in beauty, and I'll give Blushington credit — blowouts, makeup, and skin care under one roof is a smart play. Nobody else franchises that combination, and the inclusive positioning across all ages, hair textures, and skin tones is exactly where this industry needs to go."
— Jeffrey Ten, CEO and Managing Director of Global Brand Development
Why This Matters
Ten's comment gets at the heart of what Blushington set out to build: a lounge where blowouts, makeup, and skincare live under one roof, in one appointment — not spread across three different bookings at three different businesses. It's a combination no one else has franchised, and it's the reason guests can walk in for a blowout and walk out with their skincare and makeup handled too.
The other piece Ten calls out — inclusive positioning across all ages, hair textures, and skin tones — isn't a marketing add-on at Blushington. It's built into how the pro artists are trained and how every lounge operates, for every guest who walks through the door.
Recognition From an Industry Insider
Endorsements like this carry weight because they come from someone with the vantage point to compare Blushington against the rest of the industry. As CEO and Managing Director of Global Brand Development, Ten's read on where beauty franchising is headed — and Blushington's place at the front of it — is a meaningful marker for the brand's growth.
Ready to experience blowouts, makeup, and skincare under one roof? Book now: