The 2026 FIFA World Cup is proving that beauty is no longer just part of getting ready—it's becoming part of the fan experience itself.
We're thrilled to share that Blushington has been featured in BeautyMatter, one of the beauty industry's most respected business publications, in its latest story, "Glory, Growth, and Bragging Rights: World Cup Beauty." The article explores how beauty brands are embracing one of the world's biggest sporting events and highlights Blushington's exclusive partnership with Fazit, the official U.S. Soccer beauty partner.
Beauty Is Having a Major Sports Moment
For years, sports and beauty were viewed as separate worlds. Today, they're coming together in exciting new ways.
From game-day glam to fan festivals and watch parties, beauty has become part of how people celebrate major cultural moments. Brands are creating experiences that allow fans to express themselves, connect with their communities, and show their team pride beyond traditional jerseys and face paint.
BeautyMatter recognized this shift, highlighting Blushington as one of the brands helping redefine what beauty looks like during the World Cup.
Blushington x Fazit: Get Match Day Ready
To celebrate the tournament, Blushington partnered with Fazit, the viral beauty brand and official U.S. Soccer beauty partner, to launch Get Match Day Ready.
Available at Blushington lounges in New York City, Houston, and Boca Raton, guests can add professionally applied Fazit beauty patches to any blowout, makeup application, or styling appointment for just $15.
This collaboration also marks Fazit's first-ever professional in-lounge application experience, giving guests an entirely new way to prepare for matches, concerts, watch parties, and celebrations throughout the summer.
Why This Recognition Matters
BeautyMatter is one of the industry's leading voices, covering the business of beauty, innovation, retail, and emerging consumer trends. Being included alongside some of the world's most recognized beauty companies reinforces what we've believed all along:
Beauty isn't just about how you look—it's about how you experience life's biggest moments.
As millions of fans travel throughout North America for the World Cup, Blushington is proud to help guests celebrate through beauty, confidence, and self-expression.
More Than Beauty Services
At Blushington, we've always believed beauty should feel accessible, joyful, and connected to real life.
Whether you're attending a World Cup match, heading to a watch party, celebrating with friends, or simply enjoying everything this summer has to offer, getting ready is part of the experience.
That's exactly what inspired our partnership with Fazit.
Book Your Match Day Look
Visit one of our lounges in New York City, Houston, or Boca Raton and experience Get Match Day Ready for yourself.
Add a Fazit patch application to your next blowout or makeup appointment, shop the exclusive Team Soccer Collection in-lounge, and celebrate the world's biggest sporting event with a beauty look that's as unforgettable as the match.
Book your appointment today at Blushington.com.