The worlds of beauty and sports have officially collided - and Blushington is proud to be leading the conversation.
We're honored to be featured in Modern Retail, one of the retail industry's leading publications, in its latest story exploring how beauty brands are creating immersive experiences around the 2026 FIFA World Cup. The article highlights how brands like NYX, Not Your Mother's, and Fazit are tapping into the excitement of the tournament—and why Blushington's partnership with Fazit is helping redefine what match-day beauty looks like.
Beauty Is Becoming Part of the Fan Experience
For years, beauty and sports were viewed as two separate worlds. Today, that's no longer the case.
Fans aren't just showing up to watch the game—they're showing up to celebrate, express themselves, and create memorable experiences. Beauty has become an important part of that celebration, whether it's getting ready with friends before kickoff, attending a watch party, or traveling to one of the tournament's host cities.
As Blushington Co-Founder & Co-CEO Nicki Maron shared with Modern Retail:
"Years ago, beauty and sports may have seemed like two separate ecosystems, but today they're one and the same."
That belief became the inspiration behind Get Match Day Ready, our exclusive partnership with Fazit.
Get Match Day Ready with Blushington x Fazit
To celebrate the 2026 FIFA World Cup, Blushington partnered with Fazit, the Official Beauty Licensee of U.S. Soccer, to offer professional application of Fazit's iconic Team Soccer Collection patches as an exclusive add-on service.
Guests visiting our lounges in New York City, Houston, and Boca Raton could elevate any blowout, makeup application, or hairstyling appointment with professionally applied Fazit patches for just $15, creating a fun, photo-ready look for match day.
The partnership also marked Fazit's first-ever professional in-lounge application experience, bringing together beauty services, self-expression, and the excitement of one of the world's biggest sporting events.
Read the full article here: https://www.modernretail.co/marketing/how-beauty-brands-are-popping-up-around-world-cup-festivities/
A New Era of Experiential Beauty
The Modern Retail feature reflects a larger trend shaping the beauty industry: consumers increasingly want experiences, not just products.
Today's beauty customer is looking for:
- Personalized services
- Shareable moments
- Limited-time collaborations
- Cultural experiences that bring communities together
The World Cup provided the perfect opportunity to meet guests where culture was already happening—and create an experience that was equal parts beauty, celebration, and team spirit.
Thank You to Our Partners at Fazit
We're grateful to the incredible team at Fazit for partnering with us to bring this experience to life. Together, we demonstrated that beauty can play a meaningful role in how fans celebrate the moments that bring the world together. As beauty continues to evolve beyond the salon chair, we're excited to keep creating experiences that inspire confidence, celebrate individuality, and bring our community together.
Read the Full Modern Retail Feature
Read Modern Retail's article, "How Beauty Brands Are Popping Up Around World Cup Festivities," to learn more about how beauty brands—including Blushington and Fazit—are reshaping the fan experience during the world's biggest tournament.